Disruption: Are You Playing Offence or Defence? | Accelerate Success with Lorraine Moore

I often ask CEOs and executives, “Are you playing offence or are you playing defence?” Too many leaders are playing defence. They’re protecting their organizations. They’re sticking to their knitting. They believe that if they keep doing the things they’ve always done and continue to make incremental improvements that they’re not going to be disrupted. And I say to them, “If an activist shareholder or private equity firm came to you today where would they find value in the organization?” Because you know they would.

One example is Amazon’s purchase of Whole Foods. That was a brilliant strategic move on Amazon’s part.

At first, I didn’t make the connection as to why they purchased Whole Foods. Amazon used this acquisition to get into the kitchens and the cupboards of North Americans. Now they’re going to deliver their cereals, milk, and other products right into people’s cupboards.

When people aren’t considering disruption they’re losing out on profitability. They’re losing out on employee engagement. They’re losing out on employee retention. There is going to be an Amazon or somebody that is in a completely different industry that is going to step into their world and take over the services that they’re providing.

If organizations are not thinking about disruption and looking to where they can disrupt, they’re going to be disrupted. Will you disrupt or be disrupted? Are you playing offence or defence?

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