As I was driving north of downtown this morning, I spotted a sign, “Free Ice Cream for all children during Stampede.” I was unable to stop but it reminded me of a brilliant marketing, revenue-generating and brand-building example.
Business Lessons from KISS
Recently I attended a packed outdoor concert that included an active and engaging performance by KISS. Three things struck me about Gene Simmons and the band: Their longevity: I attended my first KISS concert as … Read More