What Happened to Shared Accountability?

Lorraine MooreOperational Excellence

What Happened to Shared Accountability? - Lorraine Moore

Is the goal to bankrupt Bayer? Or to sanitize sport? The Monsanto Roundup lawsuits and the recent move to remove obstacles from mountain biking pathways leads me to question, what happened to shared accountability?

Free Ice Cream!

Lorraine MooreOperational Excellence

Free Ice Cream - Lorraine Moore

As I was driving north of downtown this morning, I spotted a sign, “Free Ice Cream for all children during Stampede.” I was unable to stop but it reminded me of a brilliant marketing, revenue-generating and brand-building example.